An Innovative Reflection Based on Critically Applying UX Design Principles

Over the past few years, internet and omni-channel domains have created a new economy that is growing rapidly shifting way in which businesses operate due to influence of technological advancements innovations. Now customers are embracing technology more than ever, user experience becoming crucial factor customer journey remaining competitive any industry increasingly difficult this. These changes forced many rethink their presence, whether this physically or digitally. In order gain an understanding how should be approached, paper focuses on demonstrating critical innovation theories concepts, utilised enhance value for business. As well as this, web-based technologies User Experience (UX) principles will outlined applied create online presence prototype supermarket, then reflected upon against PESTLE factors. From innovative strategy formulated evaluated technology-based product/venture.